Earlier this year, the WCIT Charity funded the Media Trust to design and deliver a Websites Unlocked toolkit – a collection of guides, templates and free tools for small charities to effectively connect, communicate, campaign, fundraise and reach new audiences. The toolkit is complemented by by two masterclasses and six digital drop-ins, which have so far reached over 150 charity professionals.
The toolkit was launched at the start of October and features practical, jargon-free advice and tips, all tailored to small charities which do not have technical website knowledge. As well as step-by-step guides for optimising websites, it includes a video walk-through of the most useful Google Analytics features and recommendations of free tools, plugins and policy templates.
The free toolkit can be downloaded here.
The masterclass, run by the director of Few and Far, covered why it matters to have an up-to-date and accessible website; how simple changes can drive action from stakeholders; and it shared practical, low-cost strategies and tools for improving websites. 100% of attendees rated the content and the session overall as good or very good. As one attendee said: “[It was] really relevant content to our needs; excellent and concise delivery.”
The Media Trust will also be hosting a series of digital drop-ins later this year, covering a range of topics including digital tools; data, audiences and insights; accessibility; content strategy; and cyber security.